Red Bull Sound of Sport

DTS has teamed up with Red Bull and Aaron Colton, one of the top motorcycle stunt riders in the world, to create “Sound of Sport,” an innovative showcase of the power of immersive sound in video content. Here’s what Aaron has to say about it:

Watching anything motorsports without good sound is like watching a foreign movie without subtitles. You may be able to piece the story together, but it still won’t add up. I watch so many motorsports videos where sound is nothing more than an afterthought. That’s just not okay. We’ve all been let down by our feature film “cool guy” fake motorcycle sounds too many times.

The minute clicks and buzzes of a motorcycle are aspects of the sport typically reserved for those on the machine. But through the state-of-the-art DTS Headphone:X immersive audio technology, the sound of sport can be realized with any pair of headphones.

Every sport has its own unique array of sounds. In motorsports, the motor takes the cake in the sound department. But oftentimes, so many other sounds get left behind once they reach the screen. I was able to partner with Red Bull and DTS Audio to bring the vision of combining video and 360-degree sound to life. It’s a rare opportunity to have a canvas like Donner Pass to shred on and I could not be more stoked on how this project came together! So sit back, put your favorite headphones on and crank it!