FIRST DTS VIRTUAL:X PRODUCT LAUNCHING IN JULY
Yamaha YAS-207 Sound Bar

FIRST DTS VIRTUAL:X PRODUCT LAUNCHING IN JULY

DTS is pleased to announce the world’s first DTS Virtual:X®-ready products will be launching in the market this summer. DTS Virtual:X technology can be implemented in a variety of products to provide an immersive sound experience without the need for additional speakers.

“Our mission at DTS is to make the world sound better and deliver premium audio solutions to our partners and consumers,” said Joanna Skrdlant, general manager, home audio at Xperi. “With the introduction of DTS Virtual:X technology, listeners can enjoy height and surround sound with simply a sound bar, making it more accessible and affordable than ever to experience the benefits of immersive audio at home.”

DTS Virtual:X technology supports any input source from stereo to a 7.1.4 layout (11.1 channels), and is optimized to work with all DTS codecs, including the flagship DTS:X. For legacy content, an efficient upmixer is included to provide a natural, immersive experience. The flexibility of its architecture enables product manufacturers to utilize one or more features concurrently, including Virtual Height, Virtual Surround, Bass Enhancement and Multiband Hard Limiter. 

Yamaha will be the first brand to deliver a DTS Virtual:X-ready product with the release of the YAS-207 sound bar, available for purchase in July with the DTS Virtual:X firmware update in August. Additional OEMs integrating DTS Virtual:X technology in sound bars, as well as A/V receivers and televisions, will be announced in the coming months.