HD RADIO™ AD NETWORK PLACES RADIO DISNEY ON THE FM DIAL
Columbia, MD – April 13, 2015. iBiquity Digital, the developer of HD Radio Technology for AM and FM audio and data broadcasting, announced today a new distribution agreement with Radio Disney, which will broadcast its unique content on as many as 60 HD2/HD3 Stations nationwide on the HD Radio Ad Network.
Radio Disney is a multi-platform music brand for families and home to some of today's biggest music artists, the Radio Disney Music Awards and multiple programming events throughout the year. It is widely recognized by the music industry as an influencer to drive music awareness and is among a select group tracked by Billboard and Mediabase Mainstream music panels.
"By working with iBiquity Digital, we expand our distribution footprint onto the FM dial and become more accessible to families looking for music that can be enjoyed by the entire household," said Eric Goldstein, Vice President, Distribution and Consumer Engagement, Radio Disney.
“Radio Disney values the rapidly growing audience of consumers reached in vehicles equipped with HD Radio Technology and HD Radio receivers in the home – all 100% subscription free,” said Robert Struble, President & CEO of iBiquity. “Syndicating content such as Radio Disney on the HD Radio Ad Network is a big opportunity and we are delighted to have forged our partnership with such a pre-eminent brand as Radio Disney.”
The HD Radio Ad Network is an aggregated network of HD2/HD3 Stations owned and operated by leading radio broadcasters. The Network is now on air in 60 markets nationwide and growing. Advertising sales on Radio Disney HD2/HD3 Stations is managed by iBiquity’s HD Radio Digital Network ad sales team, based in New York City. Collaborative selling between Radio Disney and the Network will also occur.
The HD Radio Ad Network will be on display and featuring live Radio Disney broadcasting via KCYE 102.7 – HD2 at the NAB convention at the HD Radio booth, Central Hall #545, and of course can be heard over the air throughout the Las Vegas Market with any HD Radio receiver.
The HD Radio Ad Network is powered by iBiquity developed technology that provides ad server capabilities to radio broadcasters. The HD Radio Ad Network Ad Server integrates with participating station’s automation systems to automatically insert advertisements into over the air programs. The Ad Server additionally produces real-time affidavits and invoices, thus providing a completely automated means for broadcasters to receive return on investment in HD Radio Technology. The iBiquity HD Radio Ad Network advertising sales team is located in New York City and is selling on behalf of participating broadcasters. Network advertisers include GEICO, McDonald’s, Best Buy and ATT.
The HD Radio Ad Network will be on display at the upcoming NAB convention at the HD Radio booth, Central Hall #545. Additional participating broadcasters are welcome.