Xperi Debuts DTS AutoStage Broadcaster Portal at Radio Days Europe in Prague

At the end of March, the radio industry in Europe and beyond gathered in Prague, Czechia for the annual Radio Days Europe event. Held in a different host city each year and hosted by a local broadcaster, the event focuses on all things related to radio and podcasts. This year, Czech Radio hosted and they celebrated turning 100!

Xperi’s broadcast radio, automotive connected radio and All-In-Media (AIM) teams came together to promote our solutions. We activated a main display on the show floor that had a meeting areas for DTS AutoStage and our AIM solutions — RAPID, RADIO and apps. Our in-booth barista provided coffee and a continuous stream of attendees to our display for our sales and business development teams to engage with.

We also showed a demo vehicle – a Mercedes S500 – in the building lobby, creating buzz and awareness as visitors entered the conference.

While our booth and the car allowed us to showcase our solutions, the key part of the activation at the show was a session by Joe D’Angelo, senior vice president of business development – broadcast, and Desmond Fuller, senior director of hybrid products – connected radio, announcing the launch the DTS AutoStage Broadcaster Portal to the world.

The new portal, which is free for broadcasters to sign up and use, provides insights into how their in-car listeners engage with their content in the car. Including insights into geographic location, popular locations and thoroughfares, program performance and heatmaps that match listening with retail outlets to enable new use cases for advertising and monetization.

“This is a global solution,” said Joe. “Participation in the platform is free to broadcasters… the company monetizes the service by charging car makers a license fee to use it. We are expanding rapidly within the auto industry.”

Desmond explained the Broadcaster Portal gives editorial control of content and access to audience data. “You can see when and where people are listening and what they are listening to.” “We’ve been working in the car radio space for over 20 years. We saw what was happening in the dash and decided we are uniquely placed to help the radio industry compete with big tech’s attack on the car’s multimedia dashboard… Big Data has changed every industry, why should radio be left behind,” said Desmond.

Immediately following  the session, several  broadcasters came to Xperi’s booth to see the portal and find out the next steps for signing up.

“Early indications are that Xperi’s insights into in-vehicle radio consumption have been nothing less than shocking to automakers and broadcasters alike and will likely lead to an industry-wide re-evaluation of the relationship between the automotive and broadcast industries,” said industry analyst Roger Lanctot. “Advertisers, too, are likely to want to see this data – a decision that will be in the hands of broadcasters as to their willingness to share and under what circumstances.”