HD Radio™ Technology Expands in Canada
Leading Canadian media company, Pattison Media, adopts HD Radio technology
SAN JOSE, Calif. – November 1, 2022— Xperi Inc. (NYSE: XPER), developer of HD Radio™ technology, the most successfully deployed commercial digital radio system in the world, today announced a significant expansion into Canada through Pattison Media’s conversion to HD Radio technology. Pattison Media is Canada’s largest western-based media company which spans British Columbia, Alberta, Saskatchewan and Manitoba with forty-five FM and three AM radio stations. The adoption of HD Radio in Canada will begin with the Vancouver-based 102.7 FM channel
The new 102.7 The PEAK HD2 channel can be heard on any HD Radio-enabled vehicle and streaming platforms, joining the growing number of stations worldwide that have adopted HD Radio technology, including 2,400+ HD Radio stations in North America. HD Radio technology is now available from more than 40 manufacturers, across more than 300 passenger vehicle models, and in more than 90 million vehicles.
“Our switch to HD Radio technology means that Canadian listeners of Pattison stations, starting with 102.7 in Vancouver, can now benefit from superior audio quality and a wealth of content choices with relevant imagery and metadata that elevates their in-vehicle radio experience, making it more immersive and engaging,” said Pattison Media President, Rod Schween.
HD Radio technology’s system for AM and FM radio stations broadcasts a digital signal over traditional radio frequencies, allowing for up to three additional channels of new audio programming and resulting in a broader reach. HD Radio boasts crystal clear, static-free sound, and on-screen information such as album art, station logos, song and artist information, traffic, weather, and critical emergency alerts, all of which elevate the in-vehicle infotainment experience. Broadcasters enjoy low implementation costs, as well as opportunities for deeper listener engagement and increased ad revenue through multicast channels and visual ads.
“Pattison Media continues to blaze new trails in Canadian broadcasting and this partnership furthers HD Radio technology’s ability to offer more Canadians the best possible radio listening experience,” said Jeff Jury, Xperi SVP and general manager, Connected Car. Jury noted the number of stations in Canada that have converted to HD Radio technology doubled during the pandemic. “We are proud to be at the forefront of radio’s transition to digital and innovative solutions, helping consumers not just in Canada but around the world have an extraordinary listening experience.”
Building on 20 years of broadcast radio success and innovation, Xperi has developed a wide range of solutions designed to improve the in-vehicle experience in addition to HD Radio technology. DTS AutoSense™ in-cabin solutions comprise occupancy and driver monitoring systems implemented at the edge. And the DTS AutoStage™ infotainment platform is built on the largest and deepest data set of broadcast and music metadata, and combines over-the-air broadcast with IP-delivered content for a robust, richer, more personalized in-cabin infotainment experience.
For further information, please visit https://hdradio.com/.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands and partnerships (DTS®, HD Radio™, IMAX® Enhanced, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
Xperi, DTS, IMAX Enhanced, HD Radio, Perceive, TiVo, and their respective logos are trademarks or registered trademarks of affiliated companies or partners of Xperi Inc. in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Pattison Media
Headquartered in Kamloops, B.C., Pattison Media, is the country’s largest, private, western-based media company. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 45 FM and 3 AM radio stations, 3 television stations and 19 online news portals in 29 different markets. Pattison Media is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become one of the largest privately held companies in Canada. Please visit www.pattisonmedia.com or www.jimpattison.com for more information.
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Allyse Sanchez, Xperi
Angela Jacobson, mWEBB Communications on behalf of Xperi
Jill Koval, Arbor Advisory Group