DTS Draws Rave Reviews at the Japan Mobility Show

At the recent Japan Mobility Show, October 30-November 9, DTS was proud to highlight several of its newest technologies in the Xperi booth. The “MobiShow”, as it’s known, is a festival of mobility born from the historic Tokyo Motor Show. It showcases everything from the latest cars and bikes to future forms of mobility over twelve exciting days in Tokyo.

This year, over 1.1 million people attended the event to see what’s new and what they could look forward to in terms of mobility vehicles, technologies and beyond. With days dedicated to both industry professionals and consumer audiences, there were many different perspectives to appeal to. DTS did that and more, with the numbers to prove it.

Highlights and High Praise

The Xperi booth proved to be a popular destination throughout the show. “At this year’s event, we welcomed more than 9,000 visitors to our booth, including many customers and licensees who experienced our demos firsthand,” said Akitaka Nishimura, senior vice president and general manager of Xperi Japan.

Among the more popular demonstrations was one featuring DTS:X in a Mercedes Benz. Attendees were able to witness firsthand premium IMAX Enhanced content with DTS:X immersive audio in a Mercedes-Benz E-Class vehicle through the Sony Pictures Entertainment RIDEVU app. RIDEVU is available in Japan the United States, Canada, Germany, Ireland and the United Kingdom.

Another demo that booth visitors enjoyed was experiencing DTS audio upmixing in a simulated car environment. DTS’s upmixing technology upgrades stereo audio sources like radio, CDs and streaming to match the surround or spatial audio environment inside the vehicle, all while maintaining high sound quality.

Other audio and in-car entertainment technologies showcased at the Japan Mobility Show were divided by audiences. During the days dedicated to industry professionals, DTS AutoStage™ and HD Radio® were available to explore. Meanwhile, consumer visitors were treated to an immersive and engaging DTS Headphone:X™ experience designed specifically for rear seat entertainment.

Overall, the DTS technology demonstrations received wildly positive reviews from show attendees. Of the over 6,000 visitors who both experienced the demos and participated in surveys, 75.8% rated the experience “very good” and 23% rated it “good,” for a combined satisfaction rate of over 98%.

Held only once every two years, the Japan Mobility Show was a special event where Xperi demonstrated how DTS technologies deliver extraordinary in-car entertainment experiences to drivers and passengers.