DTS VIRTUAL:X IMMERSIVE AUDIO TECHNOLOGY INTEGRATED IN MSTAR’S TV SYSTEM-ON-CHIP PLATFORMS
We are pleased to announce the integration of DTS Virtual:X® post-processing technology in a wide range of MStar Semiconductor’s smart TV system-on-chip (SOC) platforms. MStar’s adoption of DTS Virtual:X technology allows TV vendors to deliver stunning virtualized immersive sound to consumers from any content. Televisions with DTS Virtual:X technology are expected to be available in early 2018.
“We are excited to partner with the number one TV SOC provider, MStar, to allow TV vendors to include DTS Virtual:X technology in their products through MStar’s SOC chipsets,” said Joanna Skrdlant, general manager, home audio, Xperi. “DTS Virtual:X technology continues to be adopted by leading brands who wish to provide consumers an immersive sound experience through sound bars, A/V receivers, and now, TVs. We look forward to continuing this collaboration and working with TV OEM partners to deliver the DTS Virtual:X experience to consumers.”
Eighty-six percent of U.S. consumers own a TV with a screen size larger than 40 inches, and 18 percent own a TV larger than 60 inches, according to the Consumer Technology Association’s 19th Annual Consumer Technology Ownership and Market Potential Study from April 2017. Due to this market demand for larger screen sizes and thinner form factors, TV speaker driver size and placement is limited and the audio experience from a TV alone is compromised. DTS Virtual:X technology addresses this problem, providing an immersive sound experience without the need for larger drivers or additional speakers added to the television.
“We are very pleased to work with Xperi and integrate DTS Virtual:X technology into MStar’s SOC chipsets,” said Mike Chang, corporate vice president, MStar. “This partnership allows our customers to offer consumers premium, immersive sound in a variety of their home entertainment products.”
DTS Virtual:X technology supports any input source from stereo to a 7.1.4 layout (11.1 channels) and plays back an immersive experience. DTS Virtual:X technology has been designed to work with all DTS codecs, including the flagship DTS:X. For legacy content, an efficient upmixer is included to provide a natural, immersive experience. The flexibility of its architecture enables product manufacturers to utilize one or more features concurrently, including Virtual Height and Virtual Surround.